چگونه دراقتصاد تشکر برنده باشیم - راه سریع

PART V

How to Win in the Thank You Economy, the Quick Version Care—about your customers, about your employees, about your brand—with everything you’ve got. Erase any lines in the sand—don’t be afraid of what’s new or unfamiliar. Show up first to market whenever possible, early the rest of the time. Instill a culture of caring into your business by:

Being self-aware

Mentally committing to change

Setting the tone through your words and actions

Investing in your employees

Hiring culturally compatible DNA, and spotting it within your existing team

Being authentic—whether online or offline, say what you mean, and mean what you say

Empowering your people to be forthright, creative, and generous

Remember that behind every B2B transaction, there is a C. Speak your customers’ language. Allow your customers to help you shape your brand or business, but never allow them to dictate the direction in which you take it. Build a sense of community around your brand. Arrange for traditional and social media to play Ping-Pong and extend every conversation. Direct all of your marketing initiatives toward the emotional center, and to the creative extremes. Approach social media initiatives with good intent, aiming for quality engagements, not quantity. Use shock and awe to blow your customers’ minds and get them talking. If you must use tactics, use “pull” tactics that remind consumers why they should care about your brand. If you’re small, play like you’re big; if you’re big, play like you’re small. Create a sense of community around your business or your brand. Don’t be afraid to crawl before you run.

PSSSSSST!

Hey…

Thank you for reading. Here is my email: gary@vaynermedia.com. Let me know if I can be of help.